Fiber Sales / Fiber Connect — Complete Technology, Tools & Skills Overview

📣

Paid Advertising Platforms

9 accounts across 6 platforms

Google Ads

Search campaigns, Performance Max, Demand Gen (YouTube), Google Lead Form Extensions. Multiple campaign types targeting consumer and business fiber customers.

Meta Ads (Facebook & Instagram) — Account V1

Lead generation, engagement, and retargeting campaigns. Uses Meta Instant Forms for direct lead capture. Serves the Fiber Sales brand.

Meta Ads (Facebook & Instagram) — Account V2

Separate ad account for Fiber Connect v2. Lead and traffic campaigns with East-focused geographic targeting.

Reddit Ads

Traffic campaigns targeting subreddits related to internet service, fiber optics, and telecom. Drives awareness and site visits.

Microsoft Advertising (Bing Ads)

Search advertising setup initiated. Account creation and payment method configuration were started but not completed.

LinkedIn Ads

B2B advertising for business fiber and enterprise solutions. Planned and prepared but not launched to date.

Ad-Adjacent Tools

Meta Instant Forms (Lead Ads)

Native Facebook/Instagram lead forms pre-filled with user data. Connected via Zapier to CRM for instant lead delivery.

Google Lead Form Extensions

Native Google Ads lead forms that capture leads directly from search results without a landing page visit.

ClickCease

Click fraud protection for Google Ads. Detects and blocks bot traffic, invalid clicks, and competitor click abuse. Maintains IP exclusion lists.

Google Ads Keyword Planner

Keyword research, search volume analysis, bid estimation, and campaign planning for new ad groups and expansion opportunities.

Google Ads Editor

Bulk campaign management, offline editing, and large-scale campaign structure changes.

Meta Business Suite

Campaign management, audience management, ad creative review, and account administration for both V1 and V2 ad accounts.

Meta Ads Manager

Detailed campaign creation, A/B testing, audience building, custom/lookalike audience creation, and performance analysis.

Meta Business Manager

Business-level account administration, ad account ownership, pixel management, and team permissions across V1 and V2.

📊

Tracking, Analytics & Attribution

14 systems

Google Tag Manager (GTM) — Container 1

Tag management for connectfibertoday.com and fiber-sales.com. Houses conversion tags, event tracking, form submission tracking, and third-party scripts.

Google Tag Manager (GTM) — Container 2

Separate tag management for fiberconnect.io. Handles checkout funnel tracking, intake form completion, and purchase conversion events.

Meta Pixel — Pixel 1 (Fiber Sales)

Tracks visitor behavior, page views, and conversion events on connectfibertoday.com and fiber-sales.com. Feeds retargeting audiences and conversion optimization.

Meta Pixel — Pixel 2 (Fiber Connect V2)

Separate pixel on fiberconnect.io for the V2 ad account. Tracks checkout flow events and purchase conversions independently.

Google Ads Conversion Tracking

12+ conversion actions: form submissions, phone calls, checkout steps (Step 1/2/3), intake completions, purchase events, page views, Google Lead Forms, and Zoho CRM offline uploads.

Google Analytics 4 (GA4) — Property 1

"Fiber Sales" property. Website behavioral analytics, traffic sources, user engagement, and conversion tracking.

Google Analytics 4 (GA4) — Property 2

"Connect Fiber" property. Separate analytics for the fiber connect website ecosystem. Session tracking, engagement metrics, and goal completions.

PostHog

Product analytics platform installed on connectfibertoday.com and fiber-sales.com. Session recording, user behavior heatmaps, funnel analysis, and feature usage tracking.

CallRail

Call tracking with dynamic number insertion on websites. Attributes phone calls to specific ad campaigns, keywords, and traffic sources. Provides call recordings, transcripts, and AI summaries.

UTM Parameter Tracking

Custom UTM parameters (source, medium, campaign, content) on all ad links. Campaign names, ad set names, and ad names passed through to CRM for source attribution.

GCLID / FBCLID Tracking

Google Click ID and Facebook Click ID captured from ad clicks and stored in CRM records. Enables offline conversion matching and attribution loops back to ad platforms.

Zoho CRM Offline Conversion Upload

Closed deals from Zoho CRM uploaded back to Google Ads via offline conversion import (UPLOAD_CLICKS). Connects actual sales revenue to ad clicks for optimizing toward real business outcomes.

Windsor.ai

Multi-platform marketing data connector. Aggregates performance data from Google Ads, Meta Ads, Reddit Ads, and GA4 into unified reporting.

myInsights

Website health audit dashboard. Monitors site errors, warnings, performance issues, and technical SEO health indicators.

🗂

CRM, Lead Management & Sales Systems

4 CRM systems + integrations

Zoho CRM (Primary)

Primary sales CRM. Lead assignment, pipeline stages, source attribution, consumer and business lead tracking. Custom fields, list views, and lead scoring. Offline conversion data uploaded back to Google Ads.

Zoho CRM (Teledial)

Separate Zoho CRM environment for the Teledial sales team. Receives an allocated percentage of phone consumer leads (80%) via automated routing rules.

GoHighLevel (GHL)

All-in-one CRM, marketing automation, and communication platform. Handles automated lead nurture sequences (SMS + email), Facebook Messenger integration, conversation management, pipeline tracking, calendar booking, and live chat. Massive contact database.

HubSpot

Contact records, lead history, and CRM integrations. Historically synced bidirectionally with Zoho CRM. Active subscription confirmed.

Calendly

Consultation scheduling for qualified leads. Collects qualification information during booking. Connected to CRM for lead record creation.

Jotform

Website lead capture forms connected to Zoho CRM. Collects detailed lead information with custom fields and conditional logic.

Lead Flow Architecture

Ad Platforms (Meta / Google / Reddit) → Lead Forms / Website Forms → Zapier / Webhooks → Zoho CRM (Primary) → 80% Phone Leads → Teledial Zoho → GHL Automated Nurture (SMS + Email + Messenger)

GHL Automated Pipeline Stages

1. New Lead in Zoho

2. Emailed #1

3. Texted #1

4. Emailed #2

5. Texted #2

6. Called Lead

7. DND (Do Not Disturb)

8. Deal Lost

9. Deal Won

⚡

Automation, Integration & Middleware

7 systems

Zapier

Multi-step automation workflows. Routes leads from Meta Lead Ads to Zoho CRM with field mapping. Triggers GHL nurture sequences. Connects multiple systems without custom code.

Webhooks / API Integrations

Custom webhook endpoints that receive form submissions from websites. Pass campaign parameters (UTMs, GCLIDs, landing page URLs) directly into CRM records.

GHL Workflows (Automation Builder)

Visual automation builder for multi-step SMS drips, email sequences, lead assignment rules, office hours routing, and after-hours messaging. Triggered by tags, form submissions, and pipeline stage changes.

Zoho CRM Automation Rules

Lead assignment rules, percentage-based routing (consumer vs. business, Teledial allocation), automated field updates, and pipeline stage triggers.

Meta Conversions API (CAPI)

Server-side event tracking that sends conversion data directly from the server to Meta, bypassing browser limitations and improving attribution accuracy.

Google Ads Offline Conversion Import

Automated pipeline that uploads closed-deal data from Zoho CRM back to Google Ads, enabling the algorithm to optimize toward actual revenue, not just leads.

Entri

DNS and DKIM email domain authentication setup tool. Used during initial email sending domain configuration.

✉️

Email Marketing, SMS & Messaging

8 channels

GoHighLevel Email

Automated email sequences, promotional campaigns, lead nurture drips, and transactional emails. DKIM/DNS domain authentication configured for deliverability.

GoHighLevel SMS

Bulk SMS drips (8,000+ contacts), promotional text messages, lead follow-up sequences, Thanksgiving campaigns, appointment reminders. Automated workflows with office hours logic.

Facebook Messenger

Automated and live conversations through the Facebook Page. Integrated with GHL for centralized inbox management and lead capture.

Instagram Direct Messages

Automated and live conversations through the Instagram business account. Managed through GHL conversations.

GHL Live Chat Widget

Website live chat widget deployed on connectfibertoday.com and fiber-sales.com. Captures visitor messages and creates contact records automatically.

Email Warmup & Deliverability

Email domain authentication (DKIM, SPF, DMARC), sending domain verification, warmup processes, and deliverability monitoring to prevent emails from landing in spam.

Mailchimp

Bulk email campaigns, contact list segmentation, and promotional email sends. Three separate accounts (V1, V2, V3) with multiple sending domains. Used through early 2026.

Klaviyo

Email marketing platform for campaign sends and automation flows. Referenced in account operations; current sending status transitioning to GHL.

Additional Email Platforms Evaluated or Considered

Constant Contact

Email marketing platform. Evaluated as part of the email infrastructure stack for campaign sends and list management.

Resend

Transactional and programmatic email delivery. Used for automated report emails and system notifications from the agency platform.

📞

Calling, Answering & AI Systems

5 systems

CallRail

Call tracking, dynamic number insertion, source attribution, call recordings, transcripts, and AI-powered call summaries. Weekly and monthly reporting. Attributes every phone call to the specific ad, keyword, or traffic source that generated it.

AnswerConnect

24/7 live answering service. Professional agents handle incoming calls, collect lead information and source data, qualify inquiries, and transfer to the appropriate sales team.

GHL Phone System

Built-in phone system for outbound calling, call logging, voicemail drops, and call recording. Integrated with CRM contact records.

AI Voice Agent

Automated AI-powered call handling, lead qualification, intelligent call transfers, and conversation summaries. Disabled in November 2025; after-hours automated messages continue through GHL.

AI Chat Agent

Website chatbot for automated customer conversations, consultation scheduling, and lead qualification. Handled initial inquiries and booked appointments.

🌐

Websites, Hosting & Infrastructure

10 systems

connectfibertoday.com

Primary consumer and business fiber website. Full tracking stack (GTM, Meta Pixel, CallRail, PostHog, GA4, GHL Chat Widget). Lead capture forms and service pages.

fiber-sales.com

Business fiber and phone promo landing pages. Google Ads traffic directed here for AIA business offers and AT&T phone promotions. Same tracking stack.

fiberconnect.io

AT&T Business Fiber direct checkout and ordering flow. Separate GTM container and Meta Pixel. Multi-step availability check (Step 1/2/3) and purchase conversion tracking.

Lovable (AI Website Builder)

Modern website development platform. All three active domains built on Lovable. Used for landing pages, campaign pages, checkout flows, and rapid page creation.

Cloudflare

Domain management, DNS configuration, SSL/TLS security, DDoS protection, API access, and CDN for all active domains.

Cloudflare R2 Storage

Cloud object storage for website images, Open Graph preview images, and media assets. CDN-delivered for fast loading.

Cloudflare Turnstile

Bot protection and spam prevention for website forms. CAPTCHA-free verification that protects lead forms without adding friction.

WordPress

Original website content management system before migration to Lovable. Used for page building, blog content, and plugin management.

A2 Hosting

Web hosting provider for the WordPress-era websites. Managed server environment, SSL certificates, and backups.

Zoho LandingPage

Campaign-specific landing page builder connected to the Zoho ecosystem. Used for dedicated advertising landing pages.

📱

Social Media Management

5 platforms

Facebook Page ("Fiber Connect")

Organic content posting, community engagement, customer communication, and brand presence. Promotions, service announcements, and educational content about fiber internet.

Instagram ("fiberconnectsales")

Visual content, Reels, Stories, and engagement. Fiber service promotions, behind-the-scenes content, and community building.

Meta Business Suite (Organic)

Content scheduling, post management, audience insights, and cross-posting between Facebook and Instagram from one interface.

Meta Creator Studio

Video management, content library, scheduling, and performance analytics for Facebook and Instagram content.

Ayrshare

Social media management API for scheduling and publishing across multiple platforms. Account currently suspended; social posting managed through other channels.

🎨

Creative Production & Content Tools

10 tools

Canva

Graphic design for ad creatives, social media posts, promotional banners, reel ads, carousels, and brand assets. Template creation and team collaboration.

Adobe Creative Suite (Photoshop / Illustrator)

Professional image editing, photo retouching, vector graphics, logo work, and high-fidelity ad creative production.

Video Editing (Reels / Short-Form)

Video production for Meta Reels, Instagram Stories, and YouTube content. Cutting, transitions, text overlays, music, and formatting for each platform's specifications.

AI Image Generation

AI-powered image creation for ad creatives, social media visuals, and marketing materials. Generates custom visuals matching brand guidelines and campaign themes.

AI Video Generation

AI-powered video creation using Kling 3.0 and other models. Produces commercial-quality video content for ads and social media from text prompts.

AI Voiceover (ElevenLabs)

Professional AI voiceover generation for video ads, commercials, and promotional content. Multiple voice options, languages, and speaking styles.

FFmpeg

Command-line video and audio processing. Stitching clips, merging audio with video, format conversion, compression, and batch processing for ad creative production.

Copywriting & Ad Copy

Writing ad headlines, descriptions, landing page copy, email subject lines, SMS messages, social media captions, and call-to-action text. A/B testing different messaging angles.

Stock Media Libraries

Licensed stock photography, video clips, and illustrations sourced from premium libraries for ad creatives and website imagery.

Brand Asset Management

Maintaining brand guidelines, logo files, color palettes, font libraries, and approved creative templates across all platforms and materials.

📈

Reporting, Dashboards & Client Communication

7 systems

Google Looker Studio

Multi-platform performance dashboards combining Google Ads, Bing Ads, and other data sources into visual reports. Automated data refresh and client-facing views.

Custom HTML Report Decks

Branded, interactive performance report pages deployed as web pages. Include stat cards, campaign breakdowns, charts, and AI-generated insights. Built with HTML/CSS/JavaScript.

CallRail Reporting

Weekly and monthly call tracking reports showing call volume, call sources, call quality, and attribution to advertising campaigns.

Google Ads Reporting Interface

Native Google Ads reporting for campaign performance, search term analysis, auction insights, quality scores, and conversion tracking verification.

Meta Ads Reporting

Native Meta reporting for campaign breakdowns, audience insights, ad creative performance, placement analysis, and attribution windows.

Slack (Client Updates)

Dedicated Slack channel for real-time client communication, campaign approvals, creative reviews, performance alerts, and weekly update summaries.

Weekly Presentation Decks

Structured weekly presentations covering campaign performance, work completed, upcoming initiatives, and strategic recommendations.

🤖

AI, Machine Learning & Intelligent Systems

12 applications

Claude AI (Anthropic)

Advanced AI assistant for strategic analysis, ad copy generation, campaign optimization recommendations, data analysis, report writing, code generation, and automated workflow design.

ChatGPT / GPT-4 (OpenAI)

AI-powered content generation, brainstorming, copywriting assistance, research, and campaign strategy development.

Melleka AI Command Center

Custom-built AI platform that orchestrates marketing operations. Automated ad performance monitoring, daily reporting, client update generation, and multi-platform data aggregation.

Google Ads Smart Bidding

Machine learning-powered bid strategies (Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS) that automatically optimize bids in real-time auctions.

Meta Advantage+ Optimization

AI-powered ad delivery optimization, automatic audience expansion, creative optimization, and placement selection across Facebook and Instagram.

Performance Max (AI Campaigns)

Google's fully automated campaign type using AI to serve ads across Search, Display, YouTube, Gmail, Maps, and Discover from a single campaign with asset-based creative input.

Demand Gen (YouTube AI Campaigns)

AI-driven video and image ad campaigns across YouTube, YouTube Shorts, Gmail, and Discover feeds. Optimized for awareness and demand creation.

AI Image Generation (DALL-E / Midjourney / Flux)

Creating custom ad visuals, promotional graphics, and marketing assets using text-to-image AI models. Produces brand-aligned imagery without traditional photoshoots.

AI Video Generation (Kling 3.0 / Sora)

Text-to-video AI models producing commercial-quality video content for advertising. Short-form video ads, product demos, and social media content.

ElevenLabs (AI Voice)

AI voiceover generation for video ads and promotional content. Text-to-speech with customizable voices, tones, and speaking styles. Voice cloning capabilities.

CallRail AI (Call Summaries)

AI-powered call analysis that generates summaries, extracts key information, identifies qualified leads, and flags important conversations automatically.

AI Voice Agent (Conversational AI)

AI-powered phone agent that handled incoming calls, qualified leads through natural conversation, collected information, and transferred to human agents. Previously deployed.

🔍

SEO & Organic Search

7 tools

Google Search Console

Search performance monitoring, keyword impression and click data, indexing status, sitemap management, and technical SEO error detection.

SEMrush

Keyword research, competitive analysis, backlink auditing, domain authority tracking, organic traffic estimation, and content gap analysis.

Google Business Profile

Local search presence, business listing management, review monitoring, and local SEO optimization for service area visibility.

On-Page SEO Optimization

Title tags, meta descriptions, header structure (H1/H2/H3), image alt text, internal linking, schema markup, and content optimization for target keywords.

Technical SEO

Site speed optimization, Core Web Vitals, mobile responsiveness, SSL configuration, robots.txt, XML sitemaps, canonical tags, and structured data implementation.

Content Strategy & Blog SEO

SEO content creation, blog post optimization, content calendar management, topic clustering, and long-tail keyword targeting for organic traffic growth.

myInsights Site Audit

Automated website health monitoring. Tracks site errors, warnings, performance issues, broken links, and technical SEO problems with regular scans.

💻

Development, Code & Technical Infrastructure

11 technologies

HTML5 / CSS3 / JavaScript

Core web technologies for landing pages, report decks, custom tracking implementations, and frontend development.

Tailwind CSS

Utility-first CSS framework for rapid UI development, responsive design, and consistent styling across websites and landing pages.

React / TypeScript

Modern frontend framework for interactive web applications, dynamic landing pages, and complex checkout flows.

Lovable (AI Full-Stack Builder)

AI-powered website development platform for rapid page creation, campaign landing pages, and multi-step checkout flows. All three active sites built here.

Supabase (Database & Backend)

PostgreSQL database, authentication, edge functions, and file storage powering the agency's AI command center and client data management.

Vercel (Hosting & Deployment)

Static site hosting and deployment for report pages, client-facing decks, and marketing microsites with global CDN delivery.

Node.js

Server-side JavaScript runtime for automation scripts, API integrations, data processing, and backend workflow execution.

REST APIs & GraphQL

Direct API integrations with Google Ads API (v23), Meta Graph API (v21), Reddit Ads API, GA4 Data API, and dozens of other services.

Git / GitHub

Version control for website code, tracking changes, collaboration across developers, and deployment pipelines.

DNS Management

Domain configuration, CNAME records, A records, MX records, DKIM/SPF/DMARC email authentication, and SSL certificate management via Cloudflare.

WordPress / PHP

Previous website stack. Theme customization, plugin management, WooCommerce, and custom PHP development for the original Fiber Sales websites.

🏢

Agency Operations & Project Management

8 tools

Notion

Internal task management, project tracking, campaign checklists, QA workflows, and team assignments. Central hub for all account deliverables and documentation.

Slack

Real-time team communication, client channels, campaign approvals, creative reviews, automated performance alerts, and daily update summaries.

Google Drive

Shared creative libraries, campaign plans, lead spreadsheets, report archives, presentations, and collaborative document editing.

Google Sheets

Lead tracking spreadsheets, campaign performance logs, budget tracking, keyword research matrices, and data analysis.

Google Docs

Campaign briefs, strategy documents, SOPs, meeting notes, client communication drafts, and collaborative writing.

Gmail / Google Workspace

Client email communication, report delivery, campaign approvals, and automated system notifications.

Zoom

Client meetings, strategy sessions, screen-sharing for campaign reviews, and team collaboration calls.

Loom

Asynchronous video messaging for campaign walkthroughs, tutorial recordings, client demonstrations, and team training.

🧠

Skills & Competencies Required

The full skill set needed to run this account

Paid Media & Advertising

Google Ads (Search)

Google Ads (PMax)

Google Ads (Demand Gen)

Google Lead Form Extensions

Meta/Facebook Ads

Instagram Ads

Reddit Ads

Microsoft/Bing Ads

LinkedIn Ads

Audience Building & Segmentation

Retargeting & Remarketing

Lookalike/Similar Audiences

A/B & Multivariate Testing

Bid Strategy Optimization

Budget Management & Pacing

Negative Keyword Management

Search Term Analysis

Quality Score Optimization

Ad Copy & Headline Writing

Click Fraud Prevention

CRM, Lead Management & Sales Ops

Zoho CRM Administration

GoHighLevel (GHL)

HubSpot CRM

Lead Routing & Assignment

Pipeline Management

CRM Integration & Data Sync

Lead Scoring & Qualification

Offline Conversion Import

Contact Segmentation

Multi-CRM Architecture

Email, SMS & Communication

Email Campaign Design

SMS Marketing / Drip Campaigns

Email Deliverability

DKIM / SPF / DMARC Setup

Email Warmup

List Segmentation

Mailchimp

Klaviyo

Constant Contact

GoHighLevel Email & SMS

Automated Nurture Sequences

Facebook Messenger Marketing

Live Chat Management

Analytics, Tracking & Attribution

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Meta Pixel Implementation

Conversion Tracking Setup

Multi-Step Funnel Tracking

UTM Strategy & Implementation

GCLID / FBCLID Tracking

CallRail Call Attribution

Cross-Platform Attribution

Data Studio / Looker Studio

PostHog Product Analytics

Windsor.ai Data Aggregation

Website & Technical

HTML / CSS / JavaScript

React / TypeScript

Tailwind CSS

WordPress Development

Landing Page Design

Checkout Flow Design

UX/UI Design

Mobile Responsive Design

Page Speed Optimization

Cloudflare DNS & CDN

SSL / HTTPS Configuration

Spam/Bot Protection

Lovable (AI Website Builder)

API Integration

Webhook Configuration

Creative & Content Production

Graphic Design (Canva)

Adobe Photoshop / Illustrator

Video Editing & Production

Reel / Short-Form Video

Ad Creative Strategy

Copywriting

Social Media Content

Brand Guidelines Management

AI Image Generation

AI Video Generation

AI Voiceover Production

SEO & Organic

On-Page SEO

Technical SEO

Keyword Research

Content Strategy

Google Search Console

SEMrush

Local SEO

Google Business Profile

Schema Markup

Link Building

Automation & AI

Zapier Workflow Design

GHL Automation Builder

Zoho CRM Automation

AI Agent Configuration

Claude AI / ChatGPT Prompting

AI-Powered Campaign Optimization

Smart Bidding Strategy

Automated Reporting

Lead Nurture Automation

Chatbot / Live Chat Setup

📋

Consolidated Reference Table

Every system in one view

Category	System / Tool	Purpose	Status
Advertising	Google Ads	Search, PMax, Demand Gen, Lead Forms	Active
Advertising	Meta Ads (Account V1)	Lead gen, engagement, retargeting	Active
Advertising	Meta Ads (Account V2)	Lead gen, traffic (East-focused)	Active
Advertising	Reddit Ads	Traffic campaigns, awareness	Active
Advertising	Microsoft / Bing Ads	Search advertising	Historical
Advertising	LinkedIn Ads	B2B lead generation	Historical
Advertising	Meta Instant Forms	Native lead capture on Facebook/IG	Active
Advertising	Google Lead Form Extensions	Native lead capture on Google	Active
Advertising	ClickCease	Click fraud protection	Active
Advertising	Google Ads Keyword Planner	Keyword research, bid estimation	Active
Advertising	Google Ads Editor	Bulk campaign management	Active
Advertising	Meta Business Suite	Ad account management	Active
Advertising	Meta Ads Manager	Campaign creation, A/B testing	Active
Advertising	Meta Business Manager	Account administration, permissions	Active
Tracking	Google Tag Manager (Container 1)	Tag management for 2 sites	Active
Tracking	Google Tag Manager (Container 2)	Tag management for fiberconnect.io	Active
Tracking	Meta Pixel (Pixel 1)	Conversion tracking, retargeting	Active
Tracking	Meta Pixel (Pixel 2)	Checkout tracking on fiberconnect.io	Active
Tracking	Google Ads Conversion Tracking	12+ conversion actions	Active
Tracking	Google Analytics 4 (Property 1)	Fiber Sales website analytics	Active
Tracking	Google Analytics 4 (Property 2)	Connect Fiber website analytics	Active
Tracking	PostHog	Product analytics, session recording	Active
Tracking	CallRail	Call tracking, recordings, attribution	Active
Tracking	UTM Parameters	Campaign source attribution	Active
Tracking	GCLID / FBCLID	Click-level conversion matching	Active
Tracking	Zoho Offline Conversion Upload	CRM sales data → Google Ads	Active
Tracking	Windsor.ai	Multi-platform data aggregation	Active
Tracking	myInsights	Site health audit dashboard	Active
CRM	Zoho CRM (Primary)	Main sales CRM, pipeline, attribution	Active
CRM	Zoho CRM (Teledial)	Separate CRM for Teledial team	Active
CRM	GoHighLevel (GHL)	Nurture, SMS, email, chat, pipeline	Active
CRM	HubSpot	Contact records, CRM integration	Active
CRM	Calendly	Consultation scheduling	Active
CRM	Jotform	Website lead capture forms	Active
Automation	Zapier	Lead routing, multi-step workflows	Active
Automation	Webhooks / APIs	Form submissions, CRM data push	Active
Automation	GHL Workflows	SMS/email drips, lead assignment	Active
Automation	Zoho Automation Rules	Lead routing, field updates	Active
Automation	Meta Conversions API	Server-side event tracking	Active
Automation	Google Offline Import	CRM → Google Ads attribution loop	Active
Automation	Entri	DNS/DKIM domain setup	Historical
Email / SMS	GHL Email	Automated email campaigns, nurture	Active
Email / SMS	GHL SMS	Bulk SMS drips, promo texts	Active
Email / SMS	Facebook Messenger	Lead conversations, automation	Active
Email / SMS	Instagram DMs	Lead conversations	Active
Email / SMS	GHL Live Chat	Website visitor chat	Active
Email / SMS	Email Warmup / Deliverability	Domain auth, warmup, monitoring	Active
Email / SMS	Mailchimp	Email campaigns (V1/V2/V3)	Historical
Email / SMS	Klaviyo	Email campaigns, automation	Historical
Email / SMS	Constant Contact	Email marketing	Historical
Email / SMS	Resend	Transactional email delivery	Internal
Calling / AI	CallRail	Call tracking, attribution, recordings	Active
Calling / AI	AnswerConnect	Live answering service	Active
Calling / AI	GHL Phone System	Outbound calls, voicemail drops	Active
Calling / AI	AI Voice Agent	Automated call handling	Historical
Calling / AI	AI Chat Agent	Website chatbot	Historical
Websites	connectfibertoday.com	Primary consumer/business site	Active
Websites	fiber-sales.com	Landing pages, promo offers	Active
Websites	fiberconnect.io	Checkout / ordering flow	Active
Websites	Lovable	AI website development platform	Active
Websites	Cloudflare	DNS, CDN, security, SSL	Active
Websites	Cloudflare R2	Image/asset storage	Active
Websites	Cloudflare Turnstile	Bot/spam protection	Active
Websites	WordPress	Previous CMS platform	Historical
Websites	A2 Hosting	Previous web hosting	Historical
Websites	Zoho LandingPage	Campaign landing pages	Historical
Social Media	Facebook Page	Organic content, community	Active
Social Media	Instagram	Visual content, Reels, Stories	Active
Social Media	Meta Business Suite	Content scheduling, management	Active
Social Media	Meta Creator Studio	Video management, analytics	Active
Social Media	Ayrshare	Social management API	Suspended
Creative	Canva	Graphic design, ad creatives	Active
Creative	Adobe Creative Suite	Professional design, photo editing	Active
Creative	Video Editing	Reels, short-form content	Active
Creative	AI Image Generation	Custom ad visuals	Active
Creative	AI Video Generation (Kling 3.0)	Commercial video production	Active
Creative	ElevenLabs (AI Voice)	Voiceover production	Active
Creative	FFmpeg	Audio/video processing	Active
AI	Claude AI (Anthropic)	Strategy, analysis, content, code	Active
AI	ChatGPT / GPT-4	Content generation, research	Active
AI	Melleka AI Command Center	Automated marketing operations	Active
AI	Google Smart Bidding	ML-powered bid optimization	Active
AI	Meta Advantage+	AI ad delivery optimization	Active
AI	Performance Max	AI-driven cross-channel campaigns	Active
AI	Demand Gen	AI YouTube/Discovery campaigns	Active
SEO	Google Search Console	Search performance, indexing	Active
SEO	SEMrush	Keyword research, competitor analysis	Active
SEO	Google Business Profile	Local search, reviews	Active
SEO	myInsights Site Audit	Automated site health scans	Active
Reporting	Google Looker Studio	Multi-platform dashboards	Active
Reporting	Custom HTML Report Decks	Branded interactive reports	Active
Reporting	CallRail Reporting	Weekly/monthly call reports	Active
Development	HTML / CSS / JavaScript	Web development	Active
Development	React / TypeScript	Frontend applications	Active
Development	Tailwind CSS	UI framework	Active
Development	Supabase	Database, backend, auth	Active
Development	Vercel	Hosting, deployment	Active
Development	Node.js	Backend scripts, automation	Active
Development	REST APIs / GraphQL	Platform integrations	Active
Development	Git / GitHub	Version control	Active
Development	DNS Management	Domain config, email auth	Active
Development	WordPress / PHP	Previous website stack	Historical
Operations	Notion	Task management, project tracking	Internal
Operations	Slack	Communication, approvals	Internal
Operations	Google Drive	File storage, collaboration	Internal
Operations	Google Sheets	Data tracking, analysis	Internal
Operations	Google Docs	Documentation, briefs	Internal
Operations	Gmail / Google Workspace	Email, calendar, communication	Internal
Operations	Zoom	Client meetings	Internal
Operations	Loom	Video walkthroughs	Internal
Scheduling	Calendly	Consultation booking	Active
Scheduling	GHL Calendar	Team calendars, booking	Active